Billionaire Simon Nixon is aiming for Bitcoin publicity

British billionaire Simon Nixon, co-founder of price comparison site moneysupermarket.com, wants to invest more in Bitcoin and crypto, Bloomberg reported.

Adam Proctor, Managing Director of Nixons Seek Capital, said the London-based company will “increase its allocation to cryptocurrencies as we believe this is an important area for the future.”

Seek Capital is looking for an analyst focused on Bitcoin and crypto, Proctor told Bloomberg. Family offices like Seek Capital are increasingly asking questions about Bitcoin and increasingly daring to buy the asset as mainstream adoption increases.

A recent survey by Goldman Sachs found that “nearly half of the family offices the bank does business with want to add digital currencies to their investment portfolio,” Bloomberg reported in July.

Billionaire Mike Novogratz has also invested heavily in Bitcoin through his investment bank Galaxy Digital Holdings, which recently applied for a Bitcoin ETF.

Simon Nixon’s interest in buying more Bitcoin comes after another billionaire, Ricardo Salinas Pliego, started buying and promoting Bitcoin to hedge against inflation and global government monetary mismanagement and fraud.


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