Backside up! The Cardano Basis raises a glass to Georgia’s wine business – Metropolis AM

Thursday, September 15, 2022 3:17 p.m

The Cardano Foundation is creating a blockchain solution aimed at ensuring the quality and authenticity of Georgian wine.

In cooperation with the Georgian National Wine Agency and the Bolnisi Winemakers Association and Scantrust, Cardano will develop a flexible, public track and trace solution to strengthen Georgia’s international reputation as a premium wine producer.

The partnership will support individual wineries by developing a common, scalable platform that is cost-effective for winemakers and increases customer loyalty.

A pilot program is being expanded in the Bolnisi region, serving both local and export markets. It will include up to 100,000 bottles of wine, harvested in autumn 2022 and subsequently bottled in spring 2023.

The bottles will have a special label with a unique and secure QR code that will allow consumers to verify the authenticity of the products and learn all about their story.

“The Cardano Foundation prides itself on its technical integration initiatives that fuel the development of solutions for businesses and systems of all kinds,” said Mel McCann, the foundation’s vice president of engineering.

“This collaboration will develop a creative, cost-effective and flexible certification and traceability system that offers wineries and customers transparency and authenticity from the time of harvest to the time of consumption.”

Additionally, the National Wine Agency will use the Cardano blockchain to create public, auditable records from existing wine certification data on wines destined for export markets.

Guram Avkopashvili, founder of the Bolnisi Winemakers Association, said the goal is to produce and export 12 million bottles of wine in Bolnisi in 10 years.

“Currently we produce a total of 200,000 bottles of wine, which we sell to the Georgian, European, US, Australian and Chinese markets,” he explained.

“In order to grow beyond that, we need to build trust in our products. Therefore, this track and trace solution on Cardano is fundamental to achieve our goal.”

Nathan Anderson, CEO of Scantrust added: “The Scantrust team is excited to be collaborating with the Cardano Foundation on this exciting project. Trust and integrity are integral parts of both of our organizations. The addition of Scantrust’s secure QR code provides a reliable interface to make product information such as product origin and detailed supply chain information available to consumers and protect products from counterfeiting.

“This, coupled with the speed and low cost of the Cardano blockchain, means that supply chain traceability with publicly verifiable data can be deployed at scale. We are proud to be part of the Georgian National Wine Agency’s journey to offer their customers trust and reliability.”

Levan Mekhuzla, Chairman of the Georgian National Wine Agency, commented: “People around the world deserve to experience Georgian wine as it is intended, a celebratory and exceptional beverage that we have been cultivating for over 8,000 years. For fans of exceptional wines, this partnership with the Cardano Foundation, Scantrust and the Bolnisi Winemakers Association will help reassure consumers of the impeccable origin of Georgian wines.”

Meanwhile, Frederik Gregaard, CEO of the Cardano Foundation, said the organization is focused on developing secure, transparent, and accountable positive impact solutions.

“This collaboration between Bolnisi Winemakers Association, Scantrust and Georgian National Wine Agency is a perfect example of using blockchain to solve a real problem – empowering trust,” he added.

“We look forward to working with the Georgian wine industry in the years to come to show how the Cardano blockchain can improve traditional businesses.”

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