Simon Nixon – the brain behind MoneySupermarket.com – has given the go-ahead for his venture capital firm to expand its interests in crypto assets.
Billionaire Nixon’s Seek Ventures – a global family office – is slated to start scaling crypto portfolios immediately.
The decision was announced by one of the 54-year-old’s managing directors – Adam Proctor – who said Seek needs to “increase its allocation to cryptocurrencies as we believe this is an important area for the future.”
London-based Seek Ventures is now looking for a permanent crypto analyst to sign in the coming weeks.
Family office interest in crypto has warmed significantly in the past 12 months, despite some wild volatility in an albeit constantly growing market.
But when a prominent name like Seek – with its bold slogan “WE INVEST IN CATEGORY KILLERS” – gets involved so enthusiastically, it is sure to create a wave of excitement across the industry.
Simon Nixon – Seek Ventures
Nixon, best known as the founder and CEO of the hugely successful MoneySupermarket.com, began investing in 2009. Today he manages more than $ 1 billion in personal technology assets.
He dropped out of college at the age of 20 to start a mortgage comparison firm after discovering that brokers did not have an easy way to compare mortgage deals.
The company’s blueprint soon became the cornerstone of MoneySupermarket.com, which was listed on the London Stock Exchange in 2007. It was the largest internet IPO in British history.