Warner Music will host Metaverse concerts on the Ethereum game The Sandbox, which is great since it’s a label for Ed Sheeran, Lizzo, and Red Hot Chili Peppers. So, let’s keep reading today’s crypto news.
Warner Music will open a Metaverse concert venue in the sandbox. Planning future virtual concerts within the metaverse, the group announced today that they have teamed up with an upcoming Ethereum game, The Sandbox, to launch a music-themed space in the shared online gaming world. The major record label will use the virtual LAND lots in the game, creating a space that serves as both a music-centric amusement park and a source of income for the artists’ concerts. This is the first label of its kind that secures a location in the metaverse. Warner hasn’t revealed which artists will be performing in the sandbox, but there are a hundred artists including Elektra, Atlantic, Ed Sheeran, Meek Mill, and Red Hot Chili Peppers. The Sandbox is an ETH-based Metaverse game that allows players to buy LAND sold as NFT that can be customized and monetized in-game. Virtual land sales soared in recent months following the Facebook Metaverse announcement and investors bought more than $100 million worth of virtual land, with most coming from the sandbox.
The game’s creators have worked with more than 200 celebrities and brands, including Snoop Dogg, Adidas, Atari, The Walking Dead and The Smurfs. The sandbox will hold a land increase in March to allow for the purchase of properties adjacent to those of Warner Music Group. Chief Digital Officer at WMG Oana Ruxandra said:
“There are so many options here.”
Artists can sell NFT collectibles in the sandbox and unlock access to additional benefits or experiences. The rep mentioned virtual concerts, awards shows, listening parties, and in-game engagement. Ruxandra added:
“We’re also looking at things like bespoke experience design and game development, which will obviously be a more limited possibility, but a super exciting one.”
Something big is coming soon. ⬇️ Stay tuned 2 Date @TheSnoopAvatars 💨 💎 @TheSandboxGame https://t.co/GkqdAJE10L
— Snoop Dogg (@SnoopDogg) January 26, 2022
Snoop Dogg, who releases albums through his own label, Doggy Style Records, has already followed a similar playbook and has given away and sold NFT party passes for a concert, introduced NFT avatars for purchase and sold LAND lots and one such lot was made for crypto sold for $450,000. Last year, Warner Music Group announced a partnership with Genesis, a startup that creates cartoon-like avatars and sells them on the Flow blockchain.
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